Amid a whisky boom, here’s how you can snap up the world’s rarest drams
In recent years, the popularity of whisky as a form of alternative investment has soared. In 2020, rare whisky topped the Knight Frank Luxury Investments (KFLI) index, rising in value by 564 per cent in the last ten years.
Throughout history, whisky has proven to be a reliable form of investment, even in times of economical pass up. To hedge against marketplace fluctuations, investors tend to turn to alternative investments.
During these uncertain pandemic times, whisky, as an investible asset grade, has held steady. In a recent update to the KFLI, Andy Simpson of Rare Whisky 101, compiler of the alphabetize, reported, "Nosotros take seen an chemical element of stress in the market for bottles over £five,000 (Due south$8,833) due to the current economic climate. That said, September showed growth across the board. The underpinnings of the marketplace wait stronger equally we head into the terminal quarter of 2022 – typically the virtually buoyant trading flow of the year."
Auction houses, also, have been reporting brisk business when it comes to the sales of spirits. In August, Sotheby's held its largest online spirits auction, with ultra-rare single-malt whiskies headlining the line-upwardly.
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A momentous occasion in the world of collectible whisky! Lot 1 in our online Distilled sale is Set #1 of the first release of The Prima & Ultima Collection, a new series of single vintage malt whiskies that has only just been announced by distillery owner Diageo. Each rare Single Malt Scotch Whisky in the collection is "the first and the last" of its kind, drawn from a small number of casks from celebrated distilleries including Port Ellen, Cragganmore, Mortlach, Singleton of Dufftown, Lagavulin, Caol Ila, Talisker and Clynelish. Our sale of Set #1 – signed by Dr Jim Beveridge OBE, one of the globe's virtually respected whisky makers – is the outset opportunity to acquire this collection at auction, and the winning bidder will also secure an exclusive whisky tasting experience with Dr Beveridge. Gain from the sale volition be donated to Diageo's charity partner @wateraid. Swipe to watch a video courtesy of Diageo. Click on the link in bio to identify your bid! #SothebysSpirits #SothebysWine
A mail shared by Sotheby'southward (@sothebys) on
"The quality and variety of bottles offered in this sale are a attestation both to the forcefulness of the current whisky market place and of our success in developing our online auction format throughout 2020," said Jonny Fowle, Sotheby'due south Spirits Specialist.
The sale comprised a total of 267 lots, including 94 Macallan lots led past The Macallan Fine and Rare Collection, eleven Port Ellen lots and a selection of rare Japanese whiskies. In full, the auction raked in a whopping Us$1.6 million (S$2.ii 1000000).
The sentiment is clear – collectors are ownership bottles of whisky not just to drink or display, but as a form of "liquid gold" for investment.
Skilful news, then, for Singapore-based whisky aficionados and collectors: They now have a new mode to learn the rarest drams in the world. Diageo Rare & Infrequent, the portfolio of luxury spirits from British spirits maker Diageo, has launched a new e-commerce platform where connoisseurs can discover and purchase a wide range of ultra-rare whiskies.
In Scotland, Diageo owns 50 out of around 120 Scotch whisky distilleries. Simply a select few liquids are deemed worthy to be part of the company's Rare & Exceptional portfolio. Whiskies in this portfolio are limited in availability due to the scarcity of their supply. At times, these liquids originate from "ghost" distilleries, which have not fabricated whisky for decades, or have stopped doing and then.
Diageorareandexceptional.sg gives connoisseurs the opportunity to purchase luxury products from a variety of distilling icons, including John Walker & Sons, Port Ellen and Brora, to proper noun a few, as well as a number of signature product exclusives.
Purchases tin can be delivered directly to those living in Singapore, or any regional client with a Singapore delivery accost. Through the website, visitors tin can buy direct from the distilleries, pregnant that authenticity is guaranteed, a problem that has plagued the rare whisky industry, particularly when purchasing online or through the secondary market.
Available for purchase are whiskies such as the Brora 40, a xl-Year-Old single malt of which only 1,819 bottles are available globally. Visitors tin can too purchase the Talisker 41, one of the rarest of Talisker Single Malts and the oldest whisky ever released from the Isle of Skye, a whisky-producing region in Western Scotland. Only two,000 bottles are available globally.
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Other rare bottlings include The Singleton Glen Ord 53, the oldest release in the 180-year history of the distillery, and the Port Ellen 40, created from nine "rogue" casks from 1979.
There will also be a chance to secure The Prima & Ultima Collection, one of simply 238 sets available globally. This new almanac serial of collectable releases of rare, vintage single malts was curated by one of the world's nigh respected whisky makers, Dr Jim Beveridge OBE.
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As its name suggests, whiskies in the Prima & Ultima collection correspond the first and terminal of its kind, each drawn from a small and diminishing number of highly sought-afterwards casks from iconic distilleries including Lagavulin, Mortlach, Caol Ila, Singleton, and Clynelish.
![](https://onecms-res.cloudinary.com/image/upload/s--_NiZrQhI--/c_fill%2Cg_auto%2Ch_523%2Cw_693/f_auto%2Cq_auto/prima---ultima-mortlach.jpg?itok=706wxJaP)
The outset fix was recently sold at Sotheby's online spirits sale for £26,840, with proceeds going to Diageo's charity partner WaterAid.
![](https://onecms-res.cloudinary.com/image/upload/s--8N4udVLV--/c_fill%2Cg_auto%2Ch_523%2Cw_693/f_auto%2Cq_auto/prima---ultima-singleton.jpg?itok=cWHHrDtp)
The website as well functions as a ane-stop hub for visitors to discover more about the earth of whisky. Await sectional content from Diageo's top ambassadors, blenders and private client service team experts discussing everything in the whisky sector from the history of these treasured brands, to the latest trends in the whisky auction market.
The platform also includes previews of limited releases, individual tasting experiences and workshops as well as admission to Diageo Rare & Exceptional'southward personalised private customer services.
For more information, visit the website here
READ> Communication from a peak whisky collector: Don't buy spirits y'all haven't tried earlier
Source: https://cnalifestyle.channelnewsasia.com/experiences/diageo-rare-and-exceptional-whisky-purchase-online-236221
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